For busy Australian men 30+ who feel tired, heavy, and Carry 10-30kg they want gone
Rebuild your body, energy, and confidence, without giving up beers with mates, family dinners, or your social life — even with a demanding job, business, and family.
Next Step: If you're an Aussie bloke 30+ and ready to lose 10-20kg in the next 12 weeks, fill this in honestly. If you're a good fit, you'll be invited to book your Game Plan Call
🔊 WATCH THIS 6-MIN VIDEO FIRST TO SEE HOW IT WORKS
🔊 WATCH THIS 6-MIN VIDEO FIRST TO SEE HOW IT WORKS
Real men. Real jobs. Real families. Real pressure.
Still dropping 10-30kg while running businesses, working long hours, and being present at home.
These blokes started where you are now — 10-30kg overweight, busy, and exhausted.
In as little as 12 weeks, they dropped the weight, rebuilt their energy, and got their pride back for good.
We start by mapping your entire week – work schedule, shifts, travel, kids, your partner’s cooking, social life, injuries, and past attempts.
This gives you a lifestyle system designed around your reality, not a generic template made for 22‑year‑old influencers with no responsibilities.
Then we design training and nutrition that fit the time you actually have and the food you actually eat – gym, home, garage, hotel, or park.
You get a plan that strips fat, rebuilds muscle, boosts energy, and fits the life you actually have.
You are not left guessing or doing this alone ever again. Instead, you get your own dedicated coach in your corner every day 24/7.
We track your data, adjust your food and training, and remove roadblocks as they show up. Work stress, travel, social events, injuries – everything. We handle it with you.
APPLY FOR YOUR GAME PLAN CALL
Built entirely from the ground up to suit your body, lifestyle, and goals – no cookie-cutter PDFs, no fad diets. Every plan is designed to fit the way you actually live, so you can drop 10-20kg without your life revolving around the gym or kitchen.
Daily access to your Coach plus weekly progress check-ins. Real-time support from a health mentor who knows your struggles and keeps you on track – so you’re never left guessing, never doing it alone, and never "falling off" for weeks at a time again.
A private community of Aussie blokes on the exact same mission. You’re surrounded by men who push you harder, call you up when you slack, and celebrate every win — which means you stay consistent because you're no longer the only one who cares if you show up.
Simple systems that make your progress easy to track – food, training, sleep, habits – all in one place. Your Coach reviews it with you so you don’t just collect numbers; you actually improve every single week and always know exactly what to do next
We don’t just tell you what to do — we teach you how to do it. By the end of the program, you’ll know exactly how to train, eat, and live to stay in shape for life without ever needing another Coach or program again.
We’ll cover pricing on the call once we know your goals, lifestyle, and what level of coaching you actually need. The last thing we want to do is charge you for anything you don’t need. Most men join APEX because it ends up costing far less than staying stuck — physically, mentally, and financially.
Most men notice changes in the first 7–14 days. Visible changes usually hit around weeks 4–6, and major transformations happen across the 12 weeks and beyond.
No. You can train in a gym or from home, while travelling or on the road – anywhere.
We build the plan around your environment so you can win either way.
Yes. APEX is built for men with real pressure — work, family, fatigue, long hours, lack of routine, and stress. You follow the system. We adjust it around your life.
Most men train 3–4 days per week. We match the plan to your lifestyle, not force your lifestyle to match the plan.
You get daily access to your Coach, hyper-accountability, weekly video check-ins, on-the-minute adjustments, deep data review, unparalleled guidance, and support through every step. You’re never left guessing or on your own ever again.
Absolutely. APEX was built with FIFO rosters, long shifts, irregular sleep, and high-stress work environments in mind. You’ll get a plan designed specifically for your roster so you can win on-site and at home.
Both. You get a simple plan to execute and the education to keep your results for life. Our main goal however is to teach you training, nutrition, identity, mindset, and lifestyle principles so you’re not dependent on a coach forever.
You better believe it mate! APEX Coaching Academy is 100% Australian-owned and operated. Our team works across Australia, with HQ on the Gold Coast. You’ll be coached by real Aussie men who understand the pressures Aussie men face.
Most programs just give you a workout and a meal plan that ignore your real life. APEX builds a complete lifestyle system around your actual schedule, food choices, responsibilities, gives you a 1:1 mentor in your pocket every day, and back it all with a 12-week "do the work" guarantee.
Thats's why busy Aussie men who've failed for years finally drop 10-30kg and keep it off.
That’s exactly why our guarantee exists. If you follow the plan we agree on, check in, and do the work for 12 weeks and don’t see visible, and measurable results, you get a full refund and another 12 extra weeks of coaching for free. We take the risk so you can take the first step.
For the last 15+ years I’ve helped men rebuild their body, health, and confidence from the ground up. I became obsessed with one question:
Why are so many good men exhausted, overweight, and drifting through life, even when they’re doing everything “right” on paper?
That obsession led me to study performance, biology, behaviour, and psychology. I tested everything on myself and invested over $150,000 into degrees, mentors, and coaches to build the system I wish every ambitious bloke (including me) had years ago.
That system is now APEX Coaching Academy and the APEX 12 Week Lifestyle Transformation for Men – a lifestyle operating system built specifically for busy Aussie men over 30 who want to drop 10–30kg, get their energy back, and stay in shape for decades, not weeks.
I’d be honoured to help you get your health, energy, and lifestyle not just back on track, but performing at the level you know you’re capable of – for yourself, your family, and everyone who depends on you.
I look forward to meeting you on your Game Plan Call.
Real stories from busy Aussie men who ran APEX, dropped 10-30kg, and kept their jobs, businesses, and family life on track.
Hear From the Men Who Ran APEX and DROPPED 10-30kg while life stayed busy
Who Ran APEX
See 100+ More APEX Transformations
DROPPED 10-30kg
Who Ran APEX
DROPPED 10-30KG